Apr 27, 2022
In Beauty Forum
These increased their market share of total C Level Executive List turnover from 9.3% to 19.4%. Some of the effects of the coronavirus on statistics have been the increase in online fashion buyers, a greater number of regular consumers, more products C Level Executive List purchased and higher spending per buyer. This is confirmed by the 'Report on online C Level Executive List fashion in Spain 2021' carried out by Modaes.es in collaboration with Kantar Worldpanel Division . The explosion of fashion purchases in Spain in 2020 has allowed the country to approach the online sales ratios of this sector in other European markets. In France, online fashion gained 7.7 points of C Level Executive List market share, up to 22.5%. In Italy it reached 23%, for example. However, they have nothing to do with the UK and Germany, where the figures were 47.6% and 33%, respectively. The triumph of e-commerce in the fashion industry in Spain In Spain, Internet sales reached 25% of the total value in C Level Executive List footwear in 2020, 19.3% in home textiles, 17.7% in clothing and 14.5% in C Level Executive List accessories. Thus, the market share went from 6.6% in 2019 to 14.9% in 2020 . One of the keys to this growth is that 2.7 million people between. The ages of 16 and 74 joined e-commerce, up to C Level Executive List almost 14 million buyers. Fashion penetration rose from 33.3% in 2019 to 43.4% in 2020. In addition, the weight of regular buyers increased, who now account for 65% of the C Level Executive List population. Online consumers also spent more on fashion by 18.4%, up to €173.87 per consumer. In addition, until September, fashion products accounted for 10% of the total value of e-commerce in the country, becoming the first category by volume of online business, ahead of travel and plane tickets. It should C Level Executive List be noted that discounts and promotions lost steam . If in 2019 61.4% of online purchases corresponded to discounted products or with promotions, this ratio fell to 55.2% in 2020.